https://www.limabeancreative.com/about daily 0.75 2025-06-02 https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609641868633-DI1V78SPDIHP7Z7JI2WY/Dani-Kennedy-TedX.jpg About Me I once auditioned at TEDx Asbury Park, NJ to talk about my dyslexia. https://www.limabeancreative.com/contact daily 0.75 2022-05-17 https://www.limabeancreative.com/home daily 1.0 2026-01-17 https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609732140968-X6W47Y3N9F3GTNP0L6AL/Dani-Kennedy.jpg https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609731257394-79JIGUDCLVH2N6HF5BHT/Dani-Kennedy-Boomi-Design-Systems.jpg https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/da92a931-2371-4233-bccb-c3e24b85f000/IMG_9417.jpg https://www.limabeancreative.com/design-direction daily 0.75 2022-12-27 https://www.limabeancreative.com/design-direction/pantone-product-lifestyle-photography monthly 0.5 2022-12-27 https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609443801545-AS02ZS45NB06MAY1NQ3M/Screen+Shot+2020-12-31+at+2.37.31+PM.png Design & Direction - PRODUCT & LIFESTYLE PHOTOGRAPHY Pantone New Photography https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1610495498476-DAHQQ3D11YN7FFR07CDC/File_000+%284%29.jpeg Design & Direction - PRODUCT & LIFESTYLE PHOTOGRAPHY https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609443753712-S557Z2E174EHOH543Z9G/Dani-Kennedy-Pantone-Photography-1.jpg Design & Direction - PRODUCT & LIFESTYLE PHOTOGRAPHY Pantone New Photography https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609443773659-RKF4IXYQINGPM6JO00HR/Dani-Kennedy-Pantone-Photography-2.jpg Design & Direction - PRODUCT & LIFESTYLE PHOTOGRAPHY Pantone New Photography https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609444003841-ZFLKKVBPI3CLDLVKZRC9/6658af9c-100b-4614-a340-f88491800a90_rw_1920.jpg Design & Direction - PRODUCT & LIFESTYLE PHOTOGRAPHY https://www.limabeancreative.com/design-direction/manual-labor-design-systems monthly 0.5 2021-01-22 https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609903628625-1HH2LEESPU4GG5L9DHM0/IMG_0669.jpg Design & Direction - DESIGN SYSTEMS In helping our client partner understand design systems and modular design we created physical samples to help build different page types. https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609728279306-V4TH35DNYU2ATP6PEAAK/Dani-Kennedy-TechStars-Design-Systems.jpg Design & Direction - DESIGN SYSTEMS - Early Design Systems An early design system specimen created for a technology client. The focus in the early stages of the discipline was to create a small modular library for the client. Additional effort was focused on getting the Manual Labor team familiar with laying the groundwork for the discipline. https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609728328153-HRWN4AM09NXZ9EU88O7Z/Dani-Kennedy-Koddi-Design-Systems.jpg Design & Direction - DESIGN SYSTEMS - Evolving the Discipline A design system, with an emphasis on simple shapes and colors created to help communicate the client's different offerings. The client was able to take their design system and apply its language to marketing materials such as sales decks and one-pagers. The Manual Labor team began to expand the basic shape of the system to create print marketing material for the client. https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609728367996-HDZTOFAJ7UFPCZDEEDJ7/Dani-Kennedy-Boomi-Design-Systems.jpg Design & Direction - DESIGN SYSTEMS - Expanding Into Complex Modular Systems We worked with our client to create a complex, modular design system that would enable various teams and business units to build upon the system to create both on and off-line assets. This complex system solidified building design systems and design language as one of Manual Labor’s offerings. https://www.limabeancreative.com/design-direction/ibm-service-design monthly 0.5 2021-01-22 https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609631881143-S0MMED0USQTUU4OB9UVY/Workshop+-+IBM.jpg Design & Direction - SERVICE DESIGN - Workshop Co-facilitated a workshop to help understand how users access and utilize services and systems within the business unit. https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609630425883-S95OGB47Y58VQOJGSXHI/Blueprint+-+IBM.jpg Design & Direction - SERVICE DESIGN - Service Design Mapping Worked with the team to develop the principles of the Journey system concept model to be tested and used by teams across the business unit. https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609640146330-I2A6KETIT8YHCDAFVJIS/Dani-Kennedy-Service-Design.jpg Design & Direction - SERVICE DESIGN https://www.limabeancreative.com/design-direction/project-four-2fwwj monthly 0.5 2021-01-22 https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609386513665-ZMKXYWFAUDZHTDYE8DXV/image-asset.jpeg Design & Direction - SCOTT KAY WEB SITE Homepage Launch Strategy: Scott Kay is a multi-dimensional brand and its homepage needed to reflect both sides of its brand. Its creator, Scott Kay was famous for his ability to create the beauty of romance within his bridal collections. He was also legendary for the darker, more mysterious fashion creations. https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609387787510-WGYFXBOOKHWLO5G7EN1O/Dani-Kennedy-Creative-Director-Scott-Kay-Web-Site4.jpg Design & Direction - SCOTT KAY WEB SITE Homepage: Featuring both bridal and fashion jewelry, users are empowered to select their journey. https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609387912623-WDLU4VOBMCZKVAZBCAL1/Dani-Kennedy-Creative-Director-Scott-Kay-Web-Site1.jpg Design & Direction - SCOTT KAY WEB SITE Single product page: Users are able to make various selections within their purchasing journey. https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609387985486-P4WDP6WOIN7NBZAD22Z1/Dani-Kennedy-Creative-Director-Scott-Kay-Web-Site2.jpg Design & Direction - SCOTT KAY WEB SITE Category Page Users can view several pieces of jewelry at once. They can also filter to narrow down their choices or isolate a particular piece of jewelry and click through to the single product page. https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609388501036-MGTMDTGU0L0LSF0Q0DGE/Dani-Kennedy-Creative-Director-Scott-Kay-Web-Site-on-Devices2.jpg Design & Direction - SCOTT KAY WEB SITE https://www.limabeancreative.com/design-direction/project-four-b2bj4 monthly 0.5 2021-01-22 https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609383824174-WMW995LLF1BNCJIBH6GV/Dani-Kennedy-Website-Design-Lead-Pantone-Fashion-COY-Design-Process.jpg Design & Direction - COLOR OF THE YEAR https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609384887616-D7VZGY6G93P05GXGQNEE/Dani-Kennedy-COY-Marsala-2015-Results.jpg Design & Direction - COLOR OF THE YEAR https://www.limabeancreative.com/design-direction/project-four-d24rr monthly 0.5 2021-01-22 https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609373245906-DMHL3NPMHQCV5BVY6VBI/Dani-Kennedy-Website-Design-Lead-Pantone-Fashion-Color-Report-Design-Process.jpg https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609376652444-UJWI4B0RYJ1QWD98DRSG/Dani-Kennedy-Fashion-Color-Report-Results.jpg https://www.limabeancreative.com/design-direction/pantone-color-institute monthly 0.5 2021-01-22 https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609302827851-G2WQJ8WF0EGETFKR5BOS/Dani-Kennedy-Website-Design-Lead-Pantone-Color_Institute-Design-Process3.jpg Design & Direction - PANTONE COLOR INSTITUTE https://images.squarespace-cdn.com/content/v1/5fea97cdacc4a46aa507144e/1609364787693-G2DESOM3168TQYGIPLIY/Dani-Kennedy-Pantone-Color-Institute-Results.jpg Design & Direction - PANTONE COLOR INSTITUTE